Designer Fashion

Fashion and Designer, two words that are inextricably linked, yet can mean two very different things, depending on the order in which they are written. The phrase fashion designer can encompass a broad range of people, from someone running a chic t-shirt design business in their back room, or putting their name to the latest Top Shop fashions, to a top name like Vivienne Westwood showcasing her wares at London Fashion Week.

Reverse the words to designer fashion, and you’re entering a world of high end goods, often with a price tag that befits work by a world renowned designer or design house. These designers can often be grouped into categories according to the goods they produce, or their locations. For instance, European Couture Fashion would have names like Chanel, Dior and Yves San Laurent under its umbrella, while luxury goods houses in Europe include Armani, Gucci and Louis Vuitton. There’s also a whole host of American labels, including Calvin Klein, Donna Karan and Ralph Lauren.

Many of the top fashion houses have their own boutiques in worldwide locations, or have agreements with other online and high street retailers to stock their wares. Designer fashion also entered the mass market around the 1960’s/1970’s thanks to the likes of Pierre Cardin. Fashion Designers have commonly signed deals with manufacturers where they would lend their name to, but not actually design or produce, the fashion items. These agreements include details on the number of designs produced, and final approval clauses for designs which may be unappealing.

This is just one of the many trends and revolutions in the designer fashion market, a glance through the pages of fashion history will reveal many more, but in the meantime why not fast forward to the noughties and the birth of a key figure in the world of online designer fashion shopping! As Seen On Screen, or ASOS for short, was established in June 2000 and has become a leading light in the UK online fashion world. It boasts a massive 6.9 million unique visitors a month, has multiple awards to its name, and now has sites for the American, German and French market. As its name suggests, this is a site that can provide you with all the latest looks that you see ‘on screen’, so if you see your favourite celebrity wearing something on tv or film, then you may well be able to find it on ASOS. The online shop stocks own label ASOS fashions, and seasonal trends from the A to Z of fashion designers and brand names, including Dune, French Connection, Just Cavalli, Karen Millen, Timberland, Versace and Whistles.

There’s a lot of choice out there, and the fashion industry is ever evolving, so who knows what the next big trend, or new names in designer fashion will be. If you want to keep your fingers on the pulse, why not pick up one of the many ‘style bibles’ on sale, such as Vogue or Elle Magazine?